Shop Your Values

Shop Your Values is a campaign run by the Main Street Alliance to support small businesses that are active community members advocating for progressive values.

By shopping at a business that has signed onto the Shop Your Values campaign, you are directly supporting employers and community leaders who promote economic and racial justice across the country.

What Our Businesses Stand For:

Good businesses have a powerful role to play in helping build equitable, sustainable, and prosperous economies.   But for too long, the conversation about “what is good for business” has been dominated by large corporations and trade associations that pursue race-to-the-bottom business practices to ensure their short-term profit goals.

Our vision for the economy prioritizes investment in our businesses, our employees, our customers and our communities. Good business requires us to look beyond short-term profits and exploitative business practices and instead focus on making investments in our employees, our communities, and practices that create a sustainable environment and prosperous economies.

We recognize the mutual interests and values shared by business owners, workers, and customers: we are united not only through our economic transactions but also by our commitment to the communities that sustain our businesses and enrich our lives.

Main Street Alliance members believe:

  • A thriving economy depends on thriving communities. Strong businesses value our customers and strive to provide them quality goods and services. For us to prosper, our customers must also prosper. Independent small businesses and local economies are the backbones of a thriving community.
  • Good government plays a critical role in nurturing business and community. It should equitably invest in, create, and enforce effective policies and systems to sustain independent business for the public good. Public investment is a critical component to create and sustain prosperous equitable economies and entrepreneurial spirit.
  • Strong businesses view success as a shared enterprise. We recognize that treating all employees with dignity, a livable wage, and good working conditions lead to a better community for all. We take an active approach to building relationships with our customers and giving back to the communities where we live and work.
  • Active civic participation of all in our community is essential to the growth and success of our businesses, communities and country as a whole. We push for policy participation and engagement of our local elected officials to provide a prosperous and sustainable small business community.


About Main Street Alliance

The Main Street Alliance works to provide small businesses a voice on the most pressing public policy issues in states and nationally. Our advocacy promotes vibrant businesses and healthy communities, and fosters leadership development of socially responsible business leaders.

The Main Street Alliance strategically advocates for issues of concern to small business owners and the community; we help our members to be more effective businesses and socially responsible community members. Learn more about the Main Street Alliance.



To get involved, contact Main Street Alliance at